Born from the iconic legacy of SERGE BLANCO, SBPLAY reinterprets its DNA with a decidedly contemporary energy. The same high standards, a fresh new look—the new SBPLAY line is coming to your wardrobe.
The SBPLAY line from the Fall-Winter collection stands out for its unique creative vision. It retains some elements of its original aesthetic, such as modern rugby culture, college spirit, an urban vibe, and outdoor energy.
Through its themes of sports clubs, urban mobility, tech comfort, and premium streetwear—and thanks to the central role given to knitwear—SBPLAY embodies a personal vision of the SERGE BLANCO wardrobe. While the main line invites you on a journey, SBPLAY conveys an immediate energy—that of a unique fashion style.
The SBPLAY color palette is designed to be urban and simple. Drawing on understated, structuring tones—black, mineral gray, deep navy, off-white, and cool khaki—it energizes the collection with bolder accents that punctuate the line—signal orange, muted acid green, electric blue, and sport red—adding the graphic impact and visual energy that define the line’s identity.
Its true playground lies in the worlds of movement and sports lifestyle, drawing inspiration from the world’s major cities and urban travel. The collection is built around premium comfort and a youthful, active silhouette that’s in tune with a contemporary lifestyle.
The SBPLAY line of shoes rounds out the offering for a 360 collection.
