SERGE BLANCO X CANAL+
It has been 30 years since our logo first appeared on CANAL+, and since then, we have enjoyed a wonderful relationship built on loyalty, shared values, and mutual growth.
It all began in 1994, when our polo shirts and shirts appeared on the leading European soccer program "L'Équipe du Dimanche," voted best sports program.
Then, we dressed all the channel's journalists and consultants for the 1996 Olympic Games in Atlanta, before expanding to all CANAL+ sports programs with a complete wardrobe.
A pioneer in its field, CANAL+ was the first French television channel to provide a consistent dress code for all its teams involved in its sports programs.
30 years of joint reflection between CANAL+ and SERGE BLANCO to create this visual identity, from suits to more lifestyle-oriented outfits.
As diverse as our collections are, our iconic logo is now displayed in football and rugby, motor sports, golf, and padel tennis.
