Dive into SERGE BLANCO's new spring-summer collection, inspired by the French Riviera. A range of vibrant and pastel colors that evoke the sunny energy of the Mediterranean coast.

This season we celebrate the diversity of spring and summer colours, from bright washed hues to soft and soothing tones. Our expansive palette illustrates a colourful summer, inspired by the dynamic and sophisticated atmosphere of the French Riviera, renowned for its chic and sporty fashion.

Whether you are planning a relaxing day by the sea, a stroll through the lively streets or an elegant evening on the terrace, our clothes adapt to all situations. From street style to casual looks to chic elegance, our collection offers a variety of choices to suit all tastes and occasions.

We are once again focusing on comfort with slightly wider cuts and elasticated waists, because we believe that well-being is essential at every moment of the day. In a world where comfort is becoming a priority, our SS25 collection guarantees a feeling of softness and lightness throughout the day, whatever the context.

From classic dressing revisited with new models to modern and casual pieces, our collection is aimed at all types of men, whatever their style and body shape. Find the institutional basics you trust, enriched with contemporary details, as well as trendy pieces that will appeal to customers looking for style and comfort.

Find the perfect garment for every situation and every time of day with our Spring-Summer 2025 collection. A celebration of French fashion.