The SERGE BLANCO brand, known for its clothing and fashion accessories, is actively committed to a Corporate Social Responsibility (CSR) approach to aim to reduce its environmental impact and promote sustainable practices. Discover our initiatives implemented in recent years.
FIBER SUSTANS
An alternative to duck down
Since 2016, the SERGE BLANCO brand has decided to no longer use materials of animal origin in its down jackets. A strong desire to adopt an eco-responsible approach that has pushed the brand to think differently about the manufacturing of its products.
This is how SERGE BLANCO worked in collaboration with the company DuPont Sorona®, custodian of an ecological fiber: Sustans® fiber, used in the technical padding of down jackets and parkas.
This fiber is particularly soft and breathable. Lightweight, it guarantees extremely effective insulation against the cold, providing even more warmth than duck feathers or down.
Without compromising on the style and identity of the brand, but ensuring respect for nature and wildlife.
UPCYCLING
A challenge launched to the ESIMODE school.
SERGE BLANCO collaborated with the ESIMODE fashion school for a project launched with its second-year upcycling students.
This challenge allowed students at the school to reuse and transform existing materials and clothing into new creations, extending their life cycle and reducing textile waste.
This initiative highlights the importance of creativity and innovation in sustainable fashion, while providing a practical and educational opportunity for students.
DRESSED
The solidarity shop
In April 2024, Équipage Solidaire, an association that fights against student insecurity, asked TÉFÉCÉ and its partners to hold a pop-up sale at the Stadium as a preview, thus announcing the official opening of the DRESSED boutique the following week.
This shop offers new or second-hand clothes in perfect condition, completely free for students in precarious situations. SERGE BLANCO was able to participate, alongside Visionnaire (clothing brand created by rappers Bigflo and Oli), by making clothing donations, thus supporting this essential initiative.
This event strengthens our social and solidarity commitments but also our CSR by giving a second life to our clothes.
ECO-RESPONSIBLE PACKAGING
SERGE BLANCO has taken significant steps to make its packaging more environmentally friendly.
The brand has opted for recycled and recyclable materials in the design of its shoe boxes.
By avoiding the excessive use of plastic and promoting alternatives such as recycled cardboard, the brand helps reduce waste and the carbon footprint linked to its products.
OUR FUTURE AMBITIONS
We are convinced that fashion can be both elegant and responsible. Aware and concerned about current environmental issues, we wish to become increasingly involved in our CSR initiatives.
We want to ensure that every action taken is thoughtful and sustainable. Whether it is the use of eco-responsible materials, or the renewal of our collaboration with DRESSED, we move forward with the conviction that every little gesture counts.