Play Line

You know SERGE BLANCO and its premium line which guarantees you timeless looks with an urban and chic spirit.

Dive into the PLAY universe! The PLAY line offers you a more casual sportswear wardrobe.

With that distinctive touch of activewear that makes all the difference, the silhouettes are modern and urban, the materials original, and the details clearly bear the PLAY signature.

In addition, there's an accessible positioning with pieces starting from €39 to create your spring/summer looks.

This season, the PLAY line sets sail and makes a stopover in Japan. 

Where raw nature meets modernity, the collection blends the urban side of PLAY
with a minimalist and original Japanese aesthetic.

The palette is inspired by the island's powerful contrasts: the deep blue of the Pacific, the dazzling white of the snow, and the intense volcanic black are combined with brighter, more playful touches, the signature of PLAY, a hallmark of Japan's major cities.

Washed fabrics for a soft feel, signature PLAY details, minimalist graphics evoking Japan... make a modern and versatile statement in your everyday life with the PLAY line.